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Kartell


New Design Vision

Words Editorial Staff

31/03/2022

Kartell presents its first eyewear collection embodying the philosophy and style of the brand

Kartell introduces the new eyewear collection with the complicity of four exceptional italian designers: Rodolfo Dordoni, Ferruccio Laviani, Piero Lissoni and Fabio Novembre, through a project that illustrates the brand's creativity in all areas of design. Kartell Eyewear is the first step in a yet unexplored direction, when fashion meets design.

The new project launches a Main Collection and a Design Collection presenting 100 models including optical and sunglasses. The Main Collection consists of 68 pieces characterized by refined shapes and materials, but the real novelty is the innovative approach and the use of a new bio material. In fact, Kartell continues to support environmental protection also in eyewear, launching the KartellBio line, a sustainable acetate derived from cotton and wood fibres, highlighting the brand philosophy and ensuring the quality of the natural resources. The Design Collection is synonymous with creativity and talent, designed by the "Fantastic Four", who have already created iconic pieces for Kartell in the past. This line is composed by 32 models and each piece expresses the personal vision of the four designers without ever losing the identity of the brand.

The collection signed by Ferruccio Laviani is called Segmenti and it is characterized by a soft touch finish, extremely simple and light thanks to an injection molding technique; Eyeliner is the collection of Lissoni, a colourful line but essential and light, which marks the eye contour thanks to a timeless silhouette; LOO-K by Rodolfo Dordoni recalls silhouettes with rounded and sinuous shapes giving life to evergreen models, for men and women; Fabio Novembre, on the other hand, inspired by the mirrors created by Anna Castelli Ferrieri, has created the Shield and Line K collections, in which the frames match the lenses with a tone-on-tone effect.

The well-known design company has relied on the expertise of AVM1959. The Kartell Eyewear line will be distributed in the most important optics stores in Italy, in a selection of Kartell flagship stores and it will also be available on kartell.com.

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