Explosion of colors

Words Editorial Staff


lool presents a new campaign for the launch of its FW22 Collection characterized by color and ultra lightness

lool proudly launches its FW22 Collection in which it grows the Cromalyt® Titanium Category and creates the perfect mix of 11R51 metal and Cromalyt® rims. The new lool FW22 Collection, available as part of the Tectonic Series, is minimalist and timeless. It is an ultralight collection, comfortable and functional, in a timeless design which acquires character through its multiple colours. 

Combining the specific properties of the two materials, the new collection by lool offers the most exceptional functionality while still using a standard lens mounting procedure. On the one hand, the Tectonic Mix steel frames create a sophisticated, contemporary air, on the other, the Cromalyt® rims provide dimension for all the different component parts and, with the most exquisite precision, combine comfort and lightness with just the right amount of material.

The new models - two for women, two for men and two unisex- make up an exceptional collection in which the vibrant colours provide the character. Inspired by architectural elements and by the way colour and geometry influence architecture, theFW22 campaign is a clear demonstration of how minimalism is never boring.With this collection, lool stands as a reference in colour, designand the technology of ultralight frames.

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