News
Mad in Italy
New perspective
Words Erna Dzaferovic
21/09/2026
Mad in Italy brings a fresh perspective to Silmo Paris with the new Fall Winter 2026-27 collection
For Fall Winter 2026, Mad in Italy returns to Silmo Paris with a collection that puts bold design, expressive color and Italian creativity at the forefront. Entirely crafted in acetate, the new range explores original shapes, unexpected color combinations and carefully balanced volumes, creating frames with a distinctive character that remain easy to wear.
Color takes center stage throughout the collection. Transparent effects, nuanced tones and unexpected pairings add depth and personality, while unconventional silhouettes are balanced by considered proportions. The result is a collection that combines individuality with everyday versatility. At the core of the new proposal is the idea of seeing things differently: moving beyond the predictable, challenging conventions and embracing a more personal approach to eyewear design.
For Mad in Italy, being Italian goes beyond a place of origin. It is a way of seeing and experiencing the world, expressed through an appreciation of beauty, attention to detail, conviviality and the pleasure of taking time to enjoy the moment. These values are reflected in the new collection, with frames designed to encourage a more spontaneous and individual expression.