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Mad in Italy


Creativity and precision

Words Editorial Staff

28/01/2025

Mad in Italy presents the SS 2025 collection, which comprehends 11 models inspired by the minimalist
genius of Dieter Rams and the Italian creativity.

Mad in Italy presents the Spring/Summer 2025 collection: 11 models inspired by the minimalist genius of Dieter Rams, combined with vibrant Italian creativity. The rigorous and precise touch of the German designer inspired the brand, driving it to reinterpret its style with a vibrant energy and italian inventiveness. The result is a unique balance where nordic sophistication seamlessly merges with the made in Italy’s distinctive warmth. Each frame is a masterpiece of precision and style, featuring bold colors, sleek transparencies, and innovative finishes. Crafted from premium acetate, these designs redefine elegance and guarantee unmatched comfort and durability. This unique harmony of nordic rigor and italian charm will debut soon at Opti and will later be showcased at Mido.

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