Mad in Italy is an indepent Italian design brand, that has been around for over a decade, but has recently been completely restyled. New team, new logo and more modern brand identity but as always manufactured in Italy with particular  focus on quality, lightness and color. The entirely renewed collection marks a turning point in the expression of Mad’s DNA, it includes models in acetate, metal and the combination of both. These frames are synonymous with quality, style and comfort. Thanks to their lightness, they adapt perfectly to the face, guaranteeing an extremely comfortable wearing experience. Furthermore, the brand offers a wide range of beautifully combined colors and avant-garde shapes to satisfy the tastes of the most demanding customers.

Thanks to its long experience, Mad in Italy has become a point of reference in the eyewear industry, maintaining its position over time and constantly evolving. With the Show your madness campaign, the brand invites everyone to show their unique and bold character. The campaign proved to be a great success, engaging customers and getting the brand message across. Ultimately, the Italian brand offers a unique product and outstanding customer care to the independent optician wanting to set themselves apart from mainstream. Thanks to this relaunch, Mad in Italy is ready to face new challenges and to consolidate its position in an increasingly complex and competitive market.