Words Editorial Staff
Modo acquires Italia Independent brand
Modo announces the acquisition of Italia Independent, the transaction is part of the strategic plan of the Modo Group - a reference in the independent eyewear industry for over thirty years - which aims to offer customers a product that can increasingly combine tradition and innovation with style and design.
The know-how of the Group - which produces and distributes the Modo and Eco brands - will be a key factor in the new direction of the brand founded by Lapo Elkann, which will be able to count on a solid corporate organisation and a more incisive presence in terms of international distribution.
"I have always admired the incredible success of Italia Independent from the very beginning, and we are proud to take charge of its future and to have the opportunity to make a significant contribution to the brand's development," says Alessandro Lanaro - founder and CEO of Modo Group - adding: "Modo Group and Italia Independent have always shared the desire to stand out from the crowd; our aim is to reunite the great community that Italia Independent has created over the years, both in the optical sector and among end consumers".
“I’m glad that Modo Group acquired the brand Italia Independent. I am sure that Alessandro and his team, strong of their track record, will be able to evolve the brand I founded to which I will always remain attached.” says Lapo Elkann.
"This acquisition combines two complimentary forces that blend well together. Reactivating the energy and the magic of the brand, and driving it into lasting growth is an exciting challenge for us" says Giovanni Lo Faro, CEO of Modo International, the company that distributes the Modo, ECO and, from next season, Italia Independent brands.
On October 6th, Modo has announced Lapo Elkann, founder of Italia Independent, as new Creative Director of the brand. "I enthusiastically accepted Alessandro Lanaro's proposal to entrust me with the creative direction of the brand. I can't wait to work with his team to design the first collection for the Modo Group. Italia Independent is a brand to which I am emotionally attached and it is a real pleasure for me to be able to continue to put my creativity at the service of the brand. I am sure that Modo, thanks to its excellent track record, will be able to lead it to new successes," says Lapo Elkann.
The first Italia Independent collection by Modo Group is scheduled for Spring/Summer 2024, will be Made in Italy and distributed through an exclusive network of opticians worldwide.
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