Creative Lightness is the new SS24 campagin by Modo and represents a celebration of the brand’s dedication to pioneering design and its keen focus on the interplay of contrast in styles and the lightness in its frames. S

The campaign will be featured on various platforms, including traditional and digital media, MODO Eyewear’s website, and social media channels (it will be also available on physical materials for retailers). Creative Lightness tries to catch the eye of beholders with its visual play on colored light and contrast, accentuating the fine craftsmanship and intricate details of each featured Modo frame.

“Creative Lightness embodies the essence of innovation and design at MODO,” said Alessandro Lanaro, CEO of MODO Eyewear. “With each frame we create, we strive to enhance the wearer’s individuality while keeping
a big focus on innovation. This campaign perfectly reflects our commitment to pushing boundaries and providing our customers with styles that can be worn for a long time.”