News
Neubau
Progressive minimalism
Words Editorial Staff - photography Max von Gumppenberg
31/01/2024
The new Sphere campaign by the Austrian brand invites all into a rarefied, dream-like world of saturated colours and new powerful perspectives
Neubau has no equal when it comes to creating new, visionary and fascinating imaginary to convey its revolutionary concept of cutting-edge sustainability. This happens once again with the new Sphere campaign, inviting the viewer into a rarefied, dream-like world of saturated colours and new powerful perspectives made to express liberating feelings and the beauty of diversity.
Conceived as a documentary exploring friendship, individuality and the limitless possibilities of human relationships, the images were shot to launch an exciting and innovative addition to the brand’s product portfolio: their first rimless eyewear collection. A series composed of eight optical eyewear designs featuring an abstract aesthetic made with geometric straight lines and interesting cut-outs, varying from extreme micro shapes to classic octagons.