Into NYC's coolest era

Words Editorial Staff


The new collection from Paradigm celebrates the creative free vibe of the Big Apple' in the seventies

The latest Paradigm eyewear collection reveals the brand's special ability to translate the unique vibe of New York during the seventies into extremely contemporary and cool eyewear designs. NYC in the 70s was a very different place to today. Although SoHo, the Bowery and most of Brooklyn looked entirely different, were quite dangerous and were dominated by anarchy, at that time, the city was living a moment of important cultural changes in art, fashion, and music.

Paradigm took to the streets often frequented by the trendsetters and artists of that era, to bring their unique style back to life and to celebrate their originality and authenticity. From the energetic city streets to the quaint rows of brownstone homes, we observe subtle nods to the Big Apple throughout the collection. It is an occasion to 'meet' a range of new proposals like the three-piece mount styles, as well as the brand's first clip-on style combining optical lenses with a sunglass clip.

Casually cool and effortlessly chic, all the new styles were created in order to make the wearer feel fun and free to express their best self, but they also support the brand's sustainability mission, donating 20% of sales from some models to the nonprofit organization Cool Earth to aid in their fight against the climate crisis.

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