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Philipp Plein


The Crypto King$

Words Editorial Staff

26/09/2022

At Silmo Paris 2022, De Rigo presents the first phygital eyewear style by Philipp Plein: The Crypto King$ limited edition, the first nft-associated eyewear at the fair at all

In occasion of Silmo Paris, Philipp Plein, a brand with a provocative soul and maximalist style, continues to break all the rules of fashion by promoting a new luxury and lifestyle concept with the launch of the very first phygital eyewear style: the Crypto King$ Limited Edition. This is a futuristic project which brings the eyewear sector into a new dimension, made possible by the successful collaboration with one of the world’s leaders in the eyewear industry: the De Rigo Group. A partnership combining the technical savoir-faire and quality of the De Rigo Group, with the unmistakable aesthetics and innovative codes of Philipp Plein's brand

The new Philipp Plein eyewear collection features the exclusive phygital style and has been officially presented as a world exclusive at Silmo Paris, with a special event at the boutique of the brand situated in Avenue George V. With this collection, the brand celebrates the coming of a new era, in which the concept of reality changes and even luxury becomes immaterial and expands into the virtual dimension.

Mod. SPP008

Mod. SPP008

The FW22 eyewear collection by Philipp Plein, in collaboration with De Rigo, reflects the identity of the brand, transferring the various distinctive features onto its eyewear. It has a bold style and a strong spirit inspired by Rock ‘N’ Roll and it designed for confident men and women who are not afraid to express their personalities. The styles are characterised by meticulous attention to detail, exclusive materials and a flamboyant, oversized design. The icons of the brand's world - skulls, studs, crystals and the hexagonal ‘PP’ logo - become audacious and precious details come to personalise the frames. Black, grey and white are the core colours of the collection, expertly blended in exclusive acetates so as to reproduce the marble featured throughout the Philipp Plein boutiques. 

The highlight of the collection is the exclusive SPP008 phygital model: a mask style with a modern and decisive design. The thick acetate profiles of the front piece create a spoiler effect on the sides, whilst the lens is embellished with a geometric hole featuring the three-dimensional metal Plein logo. The temples are crafted from thin metal and personalised with the iconic hexagonal ‘PP’ logo, while the acetate temple tips are embellished with a titanium insert. This style is available in two colour variants: matte black acetate, gold-coloured metal and rainbow mirrored lens; glossy black acetate, gunmetal metal and silver mirrored lens.

Every pair of sunglasses has its own serial number and is accompanied by a special box featuring a video screen offering a preview of the NFT (non-fungible token), the unique piece of art created for that style by Antoni Tudisco, the internationally-renowned 3D artist who founded the Crypto King$ artistic duo together with Philipp Plein.
 

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