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Police


Redefining audacity

Words Editorial Staff

04/02/2025

The new SS25 campaign by Police features Zac Efron: the result is a collection of intimate and striking images that redefine masculinity.

The new SS25 campaign of Police is starring Zac Efron, the acclaimed actor and producer. In this new campaign, the Global Artist brings his acting prowess to the forefront, placing Police at the heart of the imagery. The result is a series of intimate and powerful shots that redefine the concept of masculinity. Photographed by Brian Bowen Smith, the storyline revolves around audacity, a trait already embedded in the brand's DNA and reflected in its refined, iconic designs. This boldness is now interpreted and expressed through the multifaceted personality of Zac Efron. "We are thrilled to collaborate with Zac Efron, a truly talented and ever-evolving actor who perfectly embodies the style and image of Police," says Barbara De Rigo, Chief Marketing Officer of De Rigo. Authenticity and passion have been the cornerstones of the brand's success, transforming it into a global symbol of style and boldness. These values make Zac Efron the perfect ambassador to portray a new kind of man, one with a modern sense of masculinity, mindful of the environment, and capable of reinventing himself while staying true to who he is. 

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