Austrian eyewear brand Rolf has secured two prestigious prizes at the Red Dot Award 2025, winning in both the Product Design and Sustainable Design categories. The celebrated Wire Collection stood out to the international jury with its innovative aesthetic and strong sustainability concept.

Lightweight, minimalist, and crafted with precision, the Wire Collection is made using a revolutionary plant-based powder and 3D printing technology. The result is a screwless, ultra-light frame that reduces material usage and carbon emissions. Rolf’s patented Flexlock hinge adds to the collection’s durability and comfort, balancing flexibility with long-term strength. In addition to product innovation, Rolf's commitment to the environment sets it apart. All production is powered by 100% green electricity, conducted locally in Weißenbach, Tyrol, and follows a supply chain designed to be as short and regional as possible.

“This double recognition at the Red Dot Award 2025 reaffirms our commitment to combining great design with real responsibility,” the company said. “It’s not only an acknowledgment of our work, but also an incentive to continue our journey – with curiosity, innovation, and respect for people and nature.”

Behind Rolf is a passionate family and team who blend craftsmanship, emotion, and unconventional methods to create eyewear that inspires. Every pair of glasses is handmade in Austria, carrying the brand’s mission to foster transparency, sustainability, and human connection.