News
Snob Milano
A decade of innovation
Words Editorial Staff
30/01/2025
Snob Milano celebrates its first ten years: a decade of growth, innovation, and consistency in the optical world
As Snob Milano marks its tenth anniversary, the brand looks to the future with the same passion and determination that have defined it from the beginning. The mission remains clear: to grow while preserving its identity, continuously innovating and surprising the industry—just as Snob Milano has always done.
Having revolutionized the prescription and sunglasses market with its distinctive technical approach, Snob Milano celebrates this significant milestone: ten years of success and evolution without compromising its core values. Over the past decade, the brand has cemented its place in the global eyewear industry, earning a reputation for excellence and ingenuity.
Tommaso Bossetti, designer and founder of Snob Milano, reflects on the journey with pride: "We have carved out a privileged niche in the clip-on sector, creating a recognizable and well-defined identity in the optical market. It's not just about sales or revenue; what truly satisfies us is the daily recognition we receive from customers and industry professionals. Today, whenever a new brand introduces a magnetic clip-on product, the first question opticians and customers ask is: 'How does it compare to Snob?'"
Consistency has been key to Snob Milano’s success. In an industry that constantly evolves, the brand has masterfully balanced technical research with refined aesthetics, never straying from its essence. "We are not just a successful brand, nor simply a niche brand, nor one destined for mass distribution... we are a bit of all these, but always with a coherent soul, evolving without losing ourselves," Bossetti adds.
A defining aspect of Snob Milano’s journey has been its unwavering commitment to technical improvements while maintaining an uncompromising dedication to aesthetic refinement. One of its most significant achievements is the exclusive partnership with ZEISS Sunlens, which elevated the clip-on line to new heights. This innovation redefined the functionality of sunglasses, introducing a new user experience that quickly gained popularity on social media. "We created a new ritual, a gesture that spread virally, reaching a younger and more diverse audience. Our clip-on is no longer just an accessory; it has become a symbol of practicality and quality, making prescription frames even more versatile."
To commemorate this milestone, Snob Milano will unveil two major developments at MIDO 2025, marking its expansion into new product categories. The brand will introduce a new line of sunglasses featuring eight acetate models, all crafted in Italy with ZEISS Sunlens lenses, as well as an updated version of the iconic Dogui model. This refreshed design embodies Snob Milano’s philosophy: "We’ve changed everything to change nothing. It’s a statement of intent—to evolve without sacrificing our distinct style."
Bossetti emphasizes that this anniversary is not merely a reflection on past achievements but a stepping stone for the future. "The next ten years will present new challenges, but our focus remains the same: quality, innovation, and excellence, always staying true to our philosophy."
Finally, Snob Milano extends heartfelt gratitude to those who have contributed to its success—collaborators, partners, and especially the Sordelli family, whose support and expertise have been instrumental in the brand’s journey. "A special thanks to the Sordelli family, who welcomed me ten years ago. Without them, none of this would have been possible."