The Italy-based brand Snob MIlano has signed a partnership with French eyewear company Variation Design for the distribution in France of the Milanese brand. Effective immediately, the new distribution setup has been defined in occasion of the most recent edition of Silmo. 

‘We have known Dominique Varlet and his company for many years and are excited about entering into a new partnership with them – said Dino Sordelli and Tommaso Bossetti – sales manager and head of marketing and design at SNOB Milano. There is tremendous growth potential for our brand in France and all Francophone countries and we are very comfortable that they share our ambitions and will hit the market thanks to their distribution capabilities’.

At the dawn of Variation Design, this is a daring dream: to provide all wearers with high aesthetic and technical answer. Today, Dominique Varlet dresses all eyes, from the star of the schoolyard, to the businesswoman concerned with fashion detail, through the fashionista student or the trendy grandpa freshly retired. In this huge diversity, all styles agree around this creative melody, constantly renewed. Dominique said: ‘I was seduced by the quality of the products, the idea being to widen our range by quality products; Snob Milano proved to be a qualitative collection, modern and trendy! In this way, we welcome Snob Milano eyewear in our collection!’.