A new eyewear collection combines hands-free communication with the brand’s distinctive Italian identity, bringing a touch of irony and personality to wearable technology. Snob Milano introduces SNOBTOOTH, a new collection that integrates Bluetooth technology into eyewear, offering a fresh interpretation of innovation through the brand’s unmistakable Italian identity.

At a time when the market is increasingly focused on technological performance, advanced features and multifunctional capabilities, the Milanese brand takes a different approach. The concept behind SNOBTOOTH is rooted in a distinctive aspect of Italian culture: the art of communication, and particularly the use of gestures. The result is a collection that celebrates the spontaneity, expressiveness and unmistakable personality of Italian communication, with a touch of irony.

The SNOBTOOTH collection features an E-SERIES comprising six of the best-selling models from the Snob Milano eyewear range, available in both satin and glossy black finishes. A selection of colourful options is set to follow in the coming months, further expanding the collection.

To support the launch, Snob Milano has developed a dedicated video campaign filmed in Milan, a city that has always been central to the brand's identity and creative vision. Shot in black and white, the campaign adopts an ironic, spontaneous and distinctly Italian visual language, placing gestures and the art of communication at the heart of its narrative.