Snob Milano

Eyewear in all its facets

Words Editorial Staff


The Lunetier, in collaboration with Snob Milano and Nove25 featuring ZEISS Sunlens presents the capsule collection Snob Milano w/ Nove25

The now fixed appointment at the beginning of summer that celebrates eyewear in all its facets will take place Thursday, June 8, from 6 pm in the Le Lunetier store in Via Ravizza in Milan: for the occasion, the collaboration between SnobMilano and Nove25 will be officially presented. Guests of the evening are Guè and Francesco Monte, long-time friends of the hosts and great eyewear enthusiasts, who will wear one of the limited edition flash glasses made for the occasion and on sale only during the evening.

SNOB Milano, Le Lunetier and ZEISS Sunlens are the protagonists: three excellences inthe world of optics, for some time not only professional partners but also friends for affinity of thought: Snob Milano, exclusive independent brand of Made in Italy eyewear, Le Lunetier, renowned Milanese store of research and high-end eyewear and ZEISS Sunlens, world leader in lenses, specialist in protection and visual performance.This year a fourth partner joins this long-awaited event: Nove25, the leading Italian brand of urban style silver jewelry. The occasion is the official presentation of the capsule collection created together with Snob Milano: a collection of sunglasses that fully represents the values that unite the two Milanese realities: research, innovation, design, creativity and production quality. 

The capsule collection for Snob Milano w/ Nove25 consists of five models, three of which are unpublished: "Il Robi", the parent model, takes its name from Roberto Dibenedetto, founder of Nove25 who strongly wanted it as an initial reference in the development of the collection. A model with important volumes, material, with decisive profiles and that shows off the two generous friezes dotted Nove25 on the temples in acetate propionate. The lightness of the ZEISS Sunlens nylon lenses and the use of the latest materials and technologies make the model surprisingly wearable. The materials and details of "Il Robi" are then declined throughout the collection, like for "Gran Tosa", a cat-eye model characterized by the same volumes of "Il Robi". Designed and engineered to be the most fluid proposal within the collection. With the same silver friezes and the same technical details, the two models form the BOLD pair of the collection, that continues with "Targa", a 70's cut model inspired by the automotive industry, with machined profiles, with contained volumes and wide and nuanced lenses that recall the crystals of the sports custom-built cars of the time and the frame " Cabrio",  aclassic model, timeless and genderless which offers all details of the "Targa" model with which it forms a couple within the collection. A slightly square panthos with key bridge and lens caliber suitable for any type of optical correction. Last, but not least, " Bagai", a frame with a sporty character and a color proposal aligned with fashion, design and architecture trends. Glossy and matt finishes. Made of TR90, an extremely durable and lightweight nylon. Each pair of glasses, rigorously produced by Sordelli in Venegono Inferiore, in the historic eyewear district of Varese, has ZEISS Sunlens certified lenses.

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