Snob Milano

An exclusive collaboration

Words Editorial Staff


Snob Milano and Nove25, two Milanese realities, two creative laboratories totally Made in Italy, united by an unconventional approach to design, made an exclusive collaboration

The sun collection in collaboration between Snob Milano and  Nove25, that will debut at Mido, comprehends five models, three of which are designed and customized by the Milanese jewelry with a dotted finish in burnished silver on the temple. A synergy of strong impact and personality that combines a precious metal with a democratic product such as eyewear. Each piece, rigorously produced by Sordelli, is available in four different colors enriched with Zeiss Sunlens certified lenses. The risult is a collaboration in which the two styles blend perfectly enhancing creativityand craftsmanship.

"For SNOB Milano this collaboration represents a breaking point, both in product and communication; a different experience that renews the intention to go further, explore new paths, synergies, languages - explains Tommaso Bossetti, creative mind of the  Milanese eyewear brand Snob Milano. A professional goal that is combined with a great personal and human pleasure – he continues.  Nove25 was born in the neighborhood where I live in Milan, it is an institution and has a beautiful history made of passion and consistency and collects a lot of Milanese?. Roberto Dibenedetto (CEO of the brand) is a guy able to involve and fascinate you in a way that is never obvious or demagogic." 

These words are echoed by Dino Sordelli, sales manager of the company owner and producer of the brand: "My family has been producing glasses for 4 generations and from memory we do not remember having ever collaborated in production with a jewelry company. In addition to being a collaboration with a strong commercial impact, I have lived it since the first meetings as a more interesting and challenging experience; it is not only the meeting of two brands, a communication opportunity, but also the meeting of two production chains that the world envies us. This is why I believe that the capsule has excellent potential at an international level, it will be very stimulating to present it to our partners at Mido."

"We are excited about the collaboration between Nove25 and Snob Milano, the first in the sun optics segment for our brand. Two  young and Italian realities that propose themselves for innovation, style and qualityof their creations", says Roberto Dibenedetto,  Founder of Nove25. 

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