Ultra Limited launched seven fresh designs at MIDO 2025: four optical frames and three sunglasses, which combined bold, statement-making frames with timeless elegance, ingenious colour combinations, and premium materials. These additions captured the brand’s essence: a fusion of exotic hues, refined details, innovative production techniques, and meticulous craftsmanship. 

The sunglasses comprehend the Bergeggi model, which features a hexagonal silhouette, with premium acetate, sleek metal, vivid striped patterns, and metallic accents; the Giudecca model, a classic cat-eye, which accentuates its boldness with bonded detailing along the brow line; and the Piana model with its low-profile lenses and wide temples that showcase the iconic gold Ultra logo. 

The optical style, otherwise, feature the unisex Andria model, that showcases Ultra Limited’s layered acetate bonding technique with a fresh twist; the Rovigo, a square and confident model crafted for men who preferred structure and sharp lines; the Lecco,a clean, timeless silhouette for those who had favoured classic simplicity with a charismatic touch and the Mantova model, tailored for women with larger faces, crafted from a single block acetate, creating a seamless departure from the brand’s iconic layered sheet design.