Marking three decades of British eyewear design, William Morris London is celebrating its 30th anniversary with the launch of its Three Decades. One Vision. campaign and a special edition frame that pays tribute to the brand's London heritage.

For 30 years, William Morris London has drawn inspiration from the energy, creativity and diversity of the UK capital. Defined by bold colour palettes, distinctive silhouettes and unmistakable London character, the brand has built its reputation on creating expressive, design-led eyewear that remains accessible to a broad audience.

Its anniversary campaign 'Three Decades. One Vision.' reinforces this commitment, celebrating individuality through confident design while staying true to the values that have shaped the brand since its launch.

To mark the milestone, William Morris London has unveiled the Royal frame, a new model that honours the brand's roots while looking to the future. The design combines contemporary styling with premium materials, capturing the dynamic spirit of London in a modern statement piece.

The Royal is a refined take on the classic aviator, crafted from premium acetate and available in four colourways: black, crystal, blue and red. Each colour has been selected to reflect elements of Britain's rich heritage, while the frame's geometric detailing draws inspiration from the iconic patterns and colours of London Underground seat fabrics, celebrating the city's movement, history and enduring influence on the brand's design philosophy.