News
Woodys
The perfect harmony
Words Editorial Staff
10/01/2025
The purpose of Anima, Woodys' last SS25 campaign and collection, is to honor the brand identity in an utopian world
Anima, this is the name given by Woodys to its new Spring-Summer 2025 campaign and collection. The purpose is clear: to honour the meticulous design, aesthetic and color work that characterizes the brand, reflecting its identity in a utopian, harmonious and sophisticated world. The atmosphere is created through singular details, minimalist architecture and Couture accoutrements comprising the designs. The new collection comprehends 38 models, which stand out for their sophisticated combination of colors and their commitment to design, thanks to new structures, temples and shapes that provide greater style and quality.
The women's collection has its main novelty in the introduction of personalized acetates in the most basic models, while the “petite" line for adults with small faces has been refreshed with five new models in acetate. The frames for men, however, have a new design that incorporates additional laminates, with structures that combine solid and transparent acetates, and also, a new metal piece with volume has been integrated in some models, which starts at the front and extends to the temple.
Woodys continues to bet on exceptional quality in its glasses, using materials such as German OBE hinges, Japanese beta titanium or lenses produced by Carl Zeiss, which guarantee optimal protection against UVA and UVB rays. In addition, it continues to expand its range of models made from sustainable materials, such as bioacetate or recycled acetate.