From 28 February to 2 March 2026, 100% Optical is back at Excel London and with less than 4 weeks to go, the excitement is building! Get ready for three incredible days of innovation, inspiration and the latest in eyewear. If you're passionate about eyewear, this is the event you cannot miss. Discover the collections that will set the tone for the next season, with cutting-edge designs and exclusive launches you won't find anywhere else. This year's line-up is absolutely stellar, featuring Linda Farrow, Blackfin, Mykita, Tavat and Gotti Eyewear and that's just the beginning of what awaits you on the show floor!

But the real showstopper? The 100% Studio. This exclusive space is where the magic happens. A handpicked selection of independent designers and emerging brands showcasing frames you won't see anywhere else. Connect directly with the creators, explore brand-new collections before anyone else and discover the pieces that will shape the future of eyewear. This is the chance to stay ahead of the curve and see what's next before the rest of the world catches on.