100% Optical is the UK’s premier event bringing together 11,000+ optical professionals to explore the latest in eyewear, contact lenses, technology, equipment and business innovation from 28. February to 2. March at Excel London.

From discovering cutting-edge solutions and sourcing niche eyewear brands, to creating new connections, 100% Optical is the UK’s meeting point for all optical professionals to come together, celebrate and champion the industry, making it an unmissable date in the calendar. Discover new directions and see the next trends ahead of season, from luxury to independent brands.

The 100% Studio, sponsored by Nikon Lenswear UK, showcases a handpicked selection of independent brands redefining craftsmanship, creativity, and innovation including Albert I’mStein, Blackfin, Götti Switzerland, Linda Farrow, Mykita, and many more. Experience catwalk shows of the very best in eyewear design: from bold new shapes and colours to innovative materials for both adults and children.