The 2025 China Xiamen International Optics Fair (XMIOF) will take place from 20 to 22 November 2025 at the Xiamen International Conference & Exhibition Center. As one of the most influential trade shows in the Asian eyewear industry, XMIOF offers an essential platform for international brands to unveil new collections, expand distribution networks, and connect directly with key buyers and professionals across the region.

Spanning 60,000 square meters, the fair will host over 800 brands and is expected to attract more than 40,000 professional visitors. Exhibitors will include leading global companies such as Kering, EssilorLuxottica, Safilo, De Rigo, and Marcolin, as well as prominent Asian names like Bolon, Helen Keller, and PARIM. The 2025 edition will also feature four curated theme zones, spotlighting key market trends: Smart Glasses, Vision and Eye Health, Sports Eyewear, and Designer Glasses. These zones will showcase pioneering innovations — from AI- and AR-powered wearables and fully automated optometry tools to high-performance sports frames and 3D-printed, bio-based designer collections — offering a comprehensive view of the industry's future.

To facilitate international participation, XMIOF offers complimentary five-star hotel accommodation for qualified buyers from outside mainland China, including Hong Kong, Macau, and Taiwan, upon confirmation by the organizing committee. Additional activities such as trend presentations, fashion shows, and optometric forums further enrich the visitor experience.

Strategically located in Southeast China, Xiamen is a key hub for eyewear manufacturing and export, with easy access to Southeast Asia, Hong Kong, and Taiwan. Along with neighboring Guangdong province, it hosts a dense network of design-driven, high-end production facilities. XMIOF provides a professional, brand-focused environment supported by targeted media exposure and onsite promotional opportunities, making it the ideal venue for both established players and emerging brands.