This November, all eyes in the global eyewear industry will turn to Xiamen. From 20 to 22 November 2025, the China Xiamen International Optics Fair (XMIOF) will take place at the Xiamen International Conference & Exhibition Center, bringing together the world’s leading eyewear brands, designers, and industry professionals for three days of innovation, networking, and inspiration.

Recognized as one of Asia’s most influential eyewear trade shows, XMIOF has earned its reputation as a premier platform for launching new collections, expanding global distribution, and building meaningful business connections. This year’s fair will feature over 800 international brands. With 60,000 square meters of exhibition space and more than 40,000 professional visitors expected, the 2025 edition promises to be the largest and most dynamic yet.

Attendees can look forward to exploring a variety of specialized exhibition zones, showcasing the latest advancements in smart eyewear (AR and VR glasses), optometry technologies, sports eyewear, and designer brands. Complementing the exhibition will be a series of fashion shows and industry forums, offering a deeper look into emerging trends and market insights.

Located in the vibrant coastal city of Xiamen, a major eyewear manufacturing and design hub in Southeast China, the fair offers convenient access to Southeast Asia, Hong Kong, and Taiwan. The region’s strong industrial ecosystem, coupled with Xiamen’s charm and hospitality, makes it the perfect setting for an international gathering of this scale. The 2025 China Xiamen International Optics Fair is more than just an exhibition: it’s a celebration of vision, creativity, and collaboration.