China Xiamen International Optics Fair (XMIOF 2026) is taking place from June 23–25 at the Xiamen International Conference & Exhibition Center. This is the 6th edition and the fair attracts over 40,000 professional visitors each year and features more than 800 brands across 6 halls. Exhibitors include Kering, EssilorLuxottica, Safilo, De Rigo, Marcolin, Police, ic! Berlin, Lool, Jeep, Mita, Fantom, TonySame, Rudy, Santa Monica, and many more. The exhibition will bring together a wide range of products, including optical frames, lenses, vision care product&service, packaging, and accessories. In line with industry trends, dedicated zones for smart eyewear, design, sports eyewear, and optometry will also be featured.

For eyewear brands interested in the Chinese market, and even broader Asian markets such as Southeast Asia, XMIOF supports brands with: Buyer sourcing and matchmaking; Multi-channel promotion before and during the fair (WeChat, Douyin, on-site runway shows, etc.); Dedicated spaces for product launches, brand events, and presentations; On-site buyer incentive programs, including lucky draw activities. 2026 XMIOF journey is where innovation meets opportunity.