In the ever-evolving world of fashion and optics, the spotlight is shifting eastward, and all eyes are on Xiamen. From November 20 to 22, 2025, this coastal city in Southeast China will host the China Xiamen International Optics Fair (XMIOF), a leading event that’s redefining the future of eyewear in Asia.

More than just a trade show, XMIOF is a statement: a celebration of design, craftsmanship, and forward-thinking vision. Spanning 60,000 square meters of exhibition space, the fair welcomes over 800 brands, from global giants like Kering and EssilorLuxottica to powerhouse Asian labels such as Bolon, Helen Keller, and PARIM.

But what truly sets XMIOF apart is its atmosphere: bold, international, and deeply connected to the cultural pulse of contemporary Asia. With over 40,000 visitors expected, the event is both a commercial hub and a creative playground, where trendsetters, buyers, and designers converge.

Beyond the booths and collections, XMIOF 2025 promises an immersive experience: trend forecasts, fashion shows, optometric forums, and even a lucky draw inject a sense of discovery and delight into each day. And in a rare gesture of hospitality, international buyers from outside mainland China (including Hong Kong, Macau, and Taiwan) will enjoy three nights of complimentary hotel stay upon confirmation.