This year DaTE is scheduled from Saturday 13 to Monday 15 September 2025 at the Cocoricò in Riccione. In addition to Italian brands, makers from France, Germany, Belgium, Denmark, Switzerland and the United States will be exhibiting. More than 90 brands have confirmed their participation and will also add to the excitement in the iconic Riccione pyramid on the evening of September 13th, when exhibitors and visitors can enjoy the DaTE Disco Party. The exhibitor list is a clear proof of the enthusiasm and confidence that businesses have invested in this new edition.

“We are very pleased with these early - and far from guaranteed - results,” remarked DaTE President Davide Degl’Incerti Tocci. Being able to confirm all the available stand spaces in just a few months is a major milestone of which we are extremely proud. The response from exhibitors and partners shows we are working in the right direction and motivates us to move forward with even greater energy toward the forthcoming edition.”

As already announced, DaTE 2025 will feature a completely reimagined format, designed to reflect the new challenges and developments in an industry that is constantly evolving. It will be a traveling event, to be experienced together in many different Italian cities, like Bologna, Napoli, Roma and Milano. Admission to DaTE is free of charge, open only to eyewear industry professionals, opticians, buyers and journalists.