On September 15, 2024 the Hall of Frames (HOF) will open its doors to the optical industry at the Museum of Transport in Lucerne. With around 50 brands displaying their latest collections, the stylistic diversity among the collections will be striking. For the third time since 2022, the HOF will be held at the same place, proving its worth in the last two years. The easy accessibility, the high light-flooded rooms as well as the picturesque location directly on Lake Lucerne with a view of the mountains are some of the many reasons why the eyewear fair will again take place there.

The line-up for HOF 2024 is already shaping up to be incredibly diverse, with new exhibitors continuously joining the ranks. Among the exhibitors for 2024, attendees can expect to see both familiar names that have been mainstays for years, such as Carven, Colibris, Coblens, Didier Voirol, J.F. Rey, Look, Nine Eyewear Nirvan Javan, Ørgreen, Rolf or You Mawo, but also newcomers and exhibitors who have taken a hiatus, only to return with renewed vigor such as Andy Wolf and Eschenbach, alongside those making their premiere appearance at the HOF: Alfred Kerbs, Etro, Fleye Copenhagen, François Pinton, Freigeist, VM l'Atelier and many more.