The Hall of Frames will once again take place on September 14, 2025, at the Swiss Museum of Transport in Lucerne. Around 40 national and international eyewear brands have already confirmed their participation. Renowned labels such as Ørgreen, Rolf, FEB31st, Moscot, NYC, Paul & Joe, Woodys, Einstoffen, and Nirvan Javan – as well as distinctive newcomers and exciting niche brands. The range includes everything from sustainable design and technical innovation to colourful eccentricity. Luxury in its finest form will be presented by Marcus Marienfeld and Wollenweber Hornlinie, both of which set high-end accents with exclusive materials and masterful craftsmanship. A promising newcomer from France, Pontet Eyewear, adds an extra highlight to this year’s line-up.

Nathanaël Wenger, founder and organiser of Hall of Frames, is delighted with the strong response: “HOF is more than just a trade fair, it’s a statement for independent opticians. The large number of early sign-ups shows that our industry is vibrant, creative, and open to fresh inspiration.” This fair offers opticians and eyewear designers a relaxed, familiar environment to exchange ideas, discover new collections, and cultivate personal contacts. The Swiss Museum of Transport in Lucerne remains the ideal venue and the event is once again supported by Nikon as the main partner. Partner companies Dynoptic, Beck Optikhandel, Studio Arenas, and Contedi are also making vital contributions to the success through their innovation and industry expertise.