The 38th edition of iOFT, Asia’s leading trade event for the eyewear and optical industry, will return to Tokyo Big Sight from 1 - 3 October 2025, showcasing the latest in eyewear design, technology, and global trends. This year, iOFT will once again bring together top exhibitors from around the world, offering exciting product discoveries and valuable networking opportunities to help your business grow.

The show will spotlight leading brands and innovations in the eyewear world. And back by popular demand, the Japan Best Dressed Eyes Awards returns, celebrating public figures and celebrities who turn eyewear into a bold expression of personal style. This iconic event blends fashion and function and has become a highlight of Japan’s eyewear culture. The 28th Japan Eyewear Awards will recognize outstanding achievements in design and technology. This prestigious award attracts attention from across the industry and sets new global standards for quality and style.

At the heart of the show, the Fukui Zone highlights Sabae, Japan’s world-famous center for eyewear craftsmanship. Known for its unmatched precision and artistry, Sabae sets the global standard for premium quality. Visitors can also explore fresh creativity at the Glow Zone and iOFT Village, where up-and-coming designers from Japan and abroad showcase exclusive, trend?setting eyewear. This curated lineup offers the perfect chance to discover innovative designs and standout brands shaping today’s eyewear style.

Additionally, the fair’s OEM/ODM exhibitors serve as a key destination for attendees seeking reliable manufacturing collaborators. With individual exhibitors showcasing their capabilities, this segment underscores the event’s pivotal role in fostering connections and driving partnerships across the eyewear supply chain.