The 36th edition of Ioft is taking place from October 10th to 12th at Tokyo Big Sight and is ready to offer an unparalleled experience for fashion enthusiasts, industry professionals, and trend-setters. As Japan's largest optical trade event, the show brings a fresh perspective to the world of eyewear, combining style, creativity, and functionality.

A key highlight is the International Designers 'tide' zone, where visitors can explore the latest eyewear collections from all around the World. this exclusive area is dedicated to showcase cutting-edge technologies and unique international eyewear designers, providing them with a platform to share their distinctive visions with a global audience. Another ground-breaking feature is the newly launched Ioft Sourcing zone, designed to serve as a premier business platform and meeting point for manufacturers and potential partners, fostering connections and collaborations which lead to the launch of new products and brands.

But the most important attraction will be the 27th Japan Eyewear Awards, celebrating the pinnacle of design and technology in the eyewear realm. the ceremony is held on the first day of the show and will recognise the Best Designed and technological new products in the industry. Ioft invites fashion industry professionals, eyewear enthusiasts, buyers, and anyone with a passion for innovative design to partake in this exciting event. Dynamic changes, new concepts, and specialised shows guarantee an immersive experience celebrating all facets of fashion and design. 

Eyebook will be the only European Media Partner of the 2023 edition.