Words Editorial Staff
Mido, the three-day eyewear show at Fiera Milano Rho draws to a close beyond the expectations
The 50th edition of MIDO came to an end yesterday amid enthusiasm and optimism. The appointment for all industry professionals is for next year, February 4-6, 2023, once again at Fiera Milano Rho.
Plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person, at an engaging event that brings fashion back to the forefront and relaunches the eyewear industry. From the opening event world premiere of the previously unreleased music composition by Maestro Ennio Morricone "Infinite Visioni", to the performance by Dargen D'Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards.
This was a crucial event for the entire sector, an opportunity to share experiences and conduct business, as well as a chance to network, brainstorm and discuss new ideas. "The bottom line for this edition is undoubtedly positive because the 22.000 visitors to MIDO 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing - said Giovanni Vitaloni, President of MIDO.
The over 660 exhibitors from 45 countries across 5 pavilions and 8 exhibition areas met visitors from over 50 countries: Europe (in particular France, Spain, Germany, Great Britain, Portugal, Greece, The Netherlands, Switzerland), United States, Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates.
Equally significant was the presence of online participants connected to the B2B platform, designed to engage in the show those who - from all over the world - were unable to attend the live event, and those connected to MIDO's social profiles, who enlivened the event's official Instagram and Facebook pages with more than 10,000 messages shared between posts and stories, that exceeded 1 million impressions. The wonder of MIDO was also broadcast live on MIDOTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views.