From February 8, MIDO, the world’s leading international eyewear exhibition, will take place at Fiera Milano Rho. The event will bring together over 1,200 exhibitors from more than 50 countries and visitors from 160 nations, including buyers, opticians, industry professionals, journalists, and key players in the eyewear sector.

MIDO serves as a global platform for the eyewear industry, showcasing the entire production chain, an exclusive feature among trade fairs worldwide. The event highlights a thriving industry that in Italy is valued at over 5 billion euros and employs 19,000 professionals. MIDO celebrates eyewear in all its facets, fostering international business opportunities and commercial agreements.

"MIDO is just around the corner, and this will be my first edition as President, I can’t deny my excitement," said the President Lorraine Berton. "Over the years, I have experienced MIDO as an entrepreneur, and what has always struck me is its ability to evolve, enrich itself, and adapt to the times, often even anticipating them. With this edition, we have strongly embraced the concept of continuous improvement, always responding to the needs of the many professionals worldwide who work in this industry. In a time of economic uncertainty, showcasing the industrial strength and economic power of a healthy and thriving eyewear sector is not just a necessity but a duty."

This MIDO edition is already a major success, with a significant increase in exhibitor participation. The exhibition space has expanded by an additional 1,000 square meters compared to last year, featuring seven pavilions and eight dedicated exhibition areas. These spaces will host top fashion brands, independent designers, lens manufacturers, machinery and accessory producers, and dynamic Asian collectives, ensuring a vibrant and comprehensive showcase of the eyewear industry.