Mido 2026 will mark the 54th edition of the international benchmark event for the world of eyewear. The fair will take place from January 31st to february 2nd at fiera Milano Rho and promises to be an edition full of content and high expectations. around 1,200 exhibitors from 50 countries are expected, including both important returns and 140 new brands, altogether confirming the extraordinary vitality and continuous evolution of this industry.

As per tradition, Mido will propose a structure divided into different thematic areas. Fashion Square in Hall 1 will be completely renovated, while Hall 4 will house an installation dedicated to DaTe. Hall 6 will host The lens of Time, the exhibition created by Anfao that traces the history of eyewear. Halls 2 and 4 will host the return of the Design area, dedicated to new arrivals and some interesting new and growing labels. The academy, confirmed in Hall 6, will continue to give visibility and space to young brands, valuing talent and innovation.

Finally, the Mido awards are a must-see, with the awards ceremony held as every year during the fair, celebrating the excellence of the eyewear industry. Mido 2026 confirms its status as an essential event for professionals, creatives, and companies; a meeting place where business, innovation and future vision intertwine.

“We are ready to kick off this new edition of Mido. We prepare year-round for these three days: for that detail, that ‘hundredth of a second’ that can make the difference between a good edition and an extraordinary one. Each year we add something new, because our goal is always the same: to anticipate change, raise the bar and look to the future. There is no denying that we are experiencing complex times, from an economic and geopolitical standpoint, but our sector has demonstrated extraordinary resilience. Mido exists precisely to provide a solid, inclusive and international context in which to meet, close business deals, and share ideas and viewpoints on the future of the industry.” explained President of Mido and Anfao Lorraine Berton.