Words Editorial Staff
Three days of international networking, sales successes and trends conveyed in new formats and promotion of innovation for optics & design - that was opti 2023 at the Munich trade fair centre.
opti inspired as an industry highlight right at the start of the year and put the ophthalmic optics family in the mood for successful cooperation and order growth in 2023, with an increase in visitors of 19.2% compared to the previous year. This year, around 15,500 visitors from 67 countries gathered in Munich to take advantage of the diverse range of innovative formats for knowledge, sales, and exchange in a positive atmosphere. A total of 307 exhibitors from 28 countries exhibited at opti 2023.
"opti is back and on course for success! Three inspiring trade show days with visitors and exhibitors from all over the world have come to an end. I would like to explicitly thank everyone who believed in opti with us and made the success possible! Seeing the industry united again in such a great atmosphere was my highlight," says Klaus Plaschka, Managing Director of GHM Gesellschaft für Handwerksmessen mbH.
The new hall constellation created a special atmosphere, an impression confirmed by exhibitors, who draw an overall positive balance on visitor and order volume. Moreover, the impulse lectures followed by discussions in the Sustainability Hub and Myopia Hub offered the visitors the opportunity to learn about trends, research methods and technologies as well as to discuss individual questions and challenges within a group. Exhibitor tours, organized by epitop GmbH and other exhibitors, addressed various key topics in ophthalmic optics, for example "Smart imaging in ophthalmic screening". Thus, opti gave important impulses to the market. In particular, the opti Trend "Myopia Management" was seen by 78% of visitors as important for their everyday professional lives, and regarding the Myopia Hub, more than three-quarters of respondents gave opti top marks.
Another highlight was the presentation of the second opti BOX AWARD. The winner is LARS Brillen - Swiss Made, a start-up that has scored with its 3D printed frames and pays attention to timelessness and sustainability. They were chosen by an international jury of experts, who honour emerging designers for their unique products with the award, evaluating the new criteria of "innovation", "design", "functionality" and "sustainability".
Essentialy, opti is a trade show that makes customers want more: 83% of visitors are already looking forward to the next opti. For most opticians, the date in Munich is already fixed in their calendars. opti 2024 will take place in Munich from January 12 to 14, 2024.