The design of Projekt Produkt’s first flagship store in Seoul clearly expresses the brand identity and its future direction. This eyewear brand stands out for its focus on wearer comfort and its approach to experimental design, balancing essentials with quality and luxury details. The furniture and overall space in the flagship store reflect the brand's essence, while the design is inspired by contrasting character traits. The main materials used in the furniture include pure aluminum, symbolizing coldness and durability, while wooden elements are incorporated to convey warmth and familiarity. 

The design process involved collaboration with various artisans and designers, such as Kunsik Choi and Seo-young Shin. Overall, the flagship store design of Projekt Produkt embodies the brand's identity while blending comfort, quality, and a unique aesthetic that stands apart in the eyewear market.