Ray-Ban announces the opening of the first store in Naples, in the hearth of the city. The purpose of the brand and of the store is to take the identity of Ray-Ban in the city, creating a coherent concept with the values of the brand and representative of the city of Naples. It is possibile to identify in different elements of the store the strong dialogue between the brand and the city, the first point of contact is the floor made with cobblestones in volcanic lava, a typical material easy to find walking around the city. Another bond is represented by a careful choice of colors, especially red which represents the color of the brand, but it is also a color present in the memory of the citizens. The interior spaces are divided into a series of rooms, each of which interspersed with portals covered with copper green, a material that recalls that of the Neapolitan roofs oxidized by time, enriched with a double insert of light applied inside the profile.