The story of ByWP started in 2004, 20 years ago, but your successful story began a long time ago, with a cutting-edge design and a special hinge... What are the most recognizable signs of your identity?
The reduction to the bare essentials defines my design identity, enhanced by recognizable stylistic elements that make each piece unique. I embrace a minimalist approach, blending luxury, innovation, and self-confidence with unwavering authenticity. Crafted with meticulous attention to detail, my work honors classical traditions while evolving with the times, creating designs that are timeless yet boldly modern.

And the main features, added value and innovations of your new collection?
The main features of my new collection reflect my ongoing dedication to creating eyewear where timeless style meets modern comfort. It’s a collection where classic design is reimagined with contemporary innovation. At the heart of this collection is the essence of my signature style – thin, flat stainless-steel frames that embody a perfect balance of minimalism, durability, and elegance, offering an unparalleled blend of style and comfort. To complement these, I’ve introduced exceptional acetate colours and colourful details, adding a bold yet sophisticated dimension to each piece, enhancing their individuality without compromising their timeless appeal.

Where do you draw inspiration from?
I draw inspiration from diverse sources – product design, fashion, architecture, furniture, cars, jazz, and contemporary art – each offering unique perspectives on form, function, and expression that I integrate into my creations. As a traveler seeking the extraordinary, I find inspiration everywhere, from everyday details to cultural landmarks. My love for culture drives me to blend heritage and evolution, crafting authentic designs that celebrate individuality.

Your soul is German, but your attitude is international and independent. What is your vision and perspective on future trends and customer requirements?
My soul is rooted in German precision and craftsmanship, but my attitude is international and independent, blending tradition with global perspectives. I envision eyewear evolving as a statement of individuality, where glasses become essential accessories reflecting personal identity. Advancements in design and modern techniques enable greater creative freedom and technical innovation, elevating both form and function. As customers seek quality, longevity, and brand transparency, eyewear increasingly reflects values and a sense of belonging.

Originally published on Eyebook 33 (January 2025)