What’s the connection between J.F. Rey and experimentation?
Experimentation plays a key role in defining our brand. Our commitment to innovation and exploration sets us apart, allowing us to create distinctive and renowned designs. Each frame we craft is a product of careful consideration, blending unique materials and colours. Our meticulous attention to detail encompasses every aspect, from volume to perspective, without limiting our creativity. At J.F. Rey, we lead trends rather than follow them, redefining collections with a combination of creativity, curiosity, and a willingness to take risks that make our frames truly exceptional.

What are the key challenges you wish to address at J.F. Rey?
In the past three years, we have introduced several initiatives. We enhanced our design team by welcoming a new product manager, an Italian designer, and a Brazilian stylist, embodying our international ethos. Emphasizing quality, we reorganized and refined our collections, strengthening our brand identity. In addition, we have opened a new office in Spain, launched our first sunglasses collection, and more recently, integrated Atelier Cemo in Jura. Now, we aim to build upon these achievements to progress further, evolve, and sustain a creative drive within all our teams: offering eyewear that surprises, delights, and always remains wearable. 

What is your idea of originality?
Our focus is on the unique style of our eyewear and how it complements the individuality of the wearer. This translates into unexpected blends of materials and colours, geometric shapes, dynamic graphic contrasts, refined structural details, and touches of bright colours combined in emblematic duos. Some techniques are patented and custom-crafted by our design studio. from the most subtle designs to the most striking combinations, each frame is unique. 

What vision do you want to bring to next season?
The collection we are presenting, called ‘All different, all J.F. Rey’, focuses on diversity with a particularly comprehensive and highly distinctive offering. We look forward to seeing the audience’s response. 

What innovations will J.F. Rey bring to the table this year?
For men, technicality and sophistication, while the models for women celebrate the beauty of acetate in all its forms and creative expressions. We will also be unveiling the new sunglasses collection, following on from the big success of the last introduction. Last but not least, we will see the launch of the new hideo Kojima x J.F. Rey line.