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Stories

Kaleos


Claudia Brotons

Words editorial staff

04/12/2025

Claudia Brotons, Creative Director, unveils the evolution of the brand from Barcelona as it keeps its own identity: The Beautiful Shape

Have you introduced any changes in your creative process?
Our process has always been about collective dialogue, and that remains. What has evolved is the scale and precision of how we work. We now integrate more technical development at an earlier stage, with designers, engineers and suppliers collaborating in constant exchange. This allows us to be bolder with shape while keeping the execution flawless. We notice that our audience is becoming more demanding. They value design literacy, pay attention to detail, and look for frames that stand apart without being ostentatious. As a brand, we respond with greater diversity in shape so that different personalities can find themselves in our collections. Kaleos evolves alongside them, but always around the same core: the Beautiful Shape.

How will 'The Beautiful Shape' evolve?
It's not just a slogan for us, it is our DNA. In 2025, it means going further into contrast: lightness and volume, sharpness and softness. It is about precision, but also about leaving space for expression. We are exploring highly refined mixed-material constructions, especially in the optical range. In the Man line we have worked with high-density acetate and titanium to achieve both lightness and comfort, made for those who value quality, functionality and a refined aesthetic. We also continue to be obsessed with our new screw-free hinge, a detail that reflects our pursuit of innovation.

What structures or references inspire Kaleos today?
We always look at architecture because it represents design at its purest: structure, proportion, material and light. Lately, we have been drawn to modular systems and flexible structures which are ideas that translate naturally into eyewear. Our collaboration with Arquitectura-G is part of that journey, demonstrating how architectural thinking can opennew directions for volume and construction. These ideas inspire us to see frames not as static objects but as living forms that adapt to different faces and identities. Collaborations for us are about dialogue. We do not collaborate in order to borrow someone else's image but rather to expand our own vocabulary.

Which new ideas will you present in September?
For Woman we are introducing clean, minimal pieces with more feminine, expressive designs, energized by a fresh colour palette. For Man we are presenting 18 frames: focused on technical precision, comfort and a contemporary aesthetic. We are also launching a Kids collection with 9 frames.

 

Nakajima model

Nakajima model

Lester model

Lester model

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