‘Look is more,’ claims the new communication campaign from the company based in Italy’s Veneto region. The brand has been manufacturing and distributing its collections, rigorously made in Italy, for over 45 years, distinguishing itself in the process for its incessant research into innovation. It is an invitation to look further, overcoming the boundaries of the conventional and embracing the new with determination. In a constantly evolving world, Look continues to strive to be an inspiration for those who want to look beyond the present. “This campaign aims to strengthen Look's position in the industry, attracting a new generation of consumers who appreciate innovation, style and quality. An audience that embraces the brand’s values, reliability and modernity. We want to inspire trust and create a connection with our audience,” explains Vittore Tormen, CEO of Look together with his sister Cristiana.

After all, since 1978, the year of its foundation in Campolongo (Santo Stefano di Cadore) as a small manufacturer of acetate specs, the brand has been immediately the standard-bearer of Italian style in the independent eyewear segment. Its focus has always been to maximum attention towards fashion, trends and contemporaneity, if not indeed a projection towards the future. This vision has guaranteed the company continuous growth, leading to the opening in 1986 of headquarters in Longarone (BL), where they are still located today.

According to the brand, Italianness is also equivalent to internal production and enhancement of local excellences, as Tormen is keen to underline, “The supply chain area is limited to our factories which are just half an hour away from each other. We purchase only materials and small parts from external suppliers. We buy steel in Sweden because of its quality. for this same reason, the titanium comes from Japan and the acetate is from Mazzucchelli. As far as manufacturing processes, design, construction and storage are concerned, everything is in-house. We are free and autonomous and for this reason we only produce what we sell. our spectacles carry the entire history of the company with them, they have a certain social content from this point of view."