Patricia Ramo - Offview CEO interview

Stories

Offview

Patricia Ramo

Words Alessandra Albarello

12/05/2025

Not merely authentic beauty, but also character, intention and innovation. Patricia Ramo, CEO of Offview Group, unveils the genesis and strategic vision behind an ongoing evolution

The 70s-inspired Thrive collection perfectly embodies the concept of renewal. What about the spirit of this new chapter?
Thrive is more than a collection — it’s a statement of purpose. It reflects our desire to embrace evolution, to reimagine what timeless design means today. We’ve looked back to the spirit of the 70s, a time defined by creative freedom and connection to authenticity, to build something that feels both familiar and entirely new. This new chapter is rooted in resilience, in a commitment to pushing our creative boundaries while remaining true to the essence of who we are. We want each piece to resonate on a deeper level — not just visually, but emotionally — as a symbol of identity and inner strength.

And what are the guidelines and philosophy for your future strategies?
Our strategy is clear: to grow with consistency, without compromising on our values. We want to continue strengthening our presence in existing markets, while exploring new territories with a local mindset. for us, global consolidation means building close, long-term relationships with our partners, offering them not just products but a compelling brand experience. We invest in creativity, innovation and service — always with the ambition to become a global benchmark in independent eyewear design. Staying true to our Mediterranean roots and our commitment to craftsmanship remains our compass.

In an increasingly competitive optical world, what are the positioning and targets of the brands of an independent company like yours?
As an independent company, our strength lies in our ability to offer brands with distinct personalities and strong creative direction. Gigi Studios is our flagship brand, defined by its bold design language and its emotional, fashion-driven identity. It’s a brand that speaks to individuals who seek self-expression through refined, contemporary eyewear. our audience values authenticity, quality, and the subtle power of aesthetics. Atlant is our most recent launch — a brand focused on masculine elegance with a minimalist, thoughtful approach. It’s aimed at men with a refined sensibility, who appreciate design in its most discreet and technical form. Atlant is timeless, precise, and speaks to a quieter kind of confidence. Each brand is shaped by a clear vision and is built to respond to different facets of contemporary lifestyle — always grounded in design, craftsmanship and purpose.

Authentic beauty is undoubtedly a necessary value. What other words define and make the difference of your collections?
Authentic beauty is essential. But for us, it’s inseparable from concepts like character, intention, and innovation. Each of our collections is created to offer more than visual appeal — we want them to feel meaningful. Words that define our creative direction include ‘expression’, ‘precision’, ‘resonance’ and ‘balance.’ our designs aim to reflect inner identity, and to become part of how someone tells their story to the world.

Tradition and future, savoir-faire and innovation are important for the history of a product. What is your personal relationship with heritage and the passage of time?
My relationship with heritage is deeply personal — it’s the origin of everything. This company is part of my family legacy, and I’ve always felt a responsibility to honour that, while also redefining what it can mean for the future. Reinventing heritage is about evolution, not rupture. It’s about building on the values and savoir-faire that shaped us — craftsmanship, detail, patience — and finding new ways to express them through innovation. for me, time is a creative force. It brings clarity, depth, and meaning to every decision.

You often draw inspiration from travel. What is your latest experience and how did you transform it into new projects and visions?
I went to Botswana this past summer and it was my first time in Africa; its beauty and exuberant nature made an impact on me. I really connected with my inner energy and creativity. The tones of the sunsets and amazing sunrises made a huge impression on me; every day was like attending a show of nature. I took many photos and they served as inspiration to create beautiful gradient tones on acetates and on custom lenses, some of which are still in development.

‘Refocusing on Humans’ and ‘Thoughts for Humans’ were respectively the claims of Mido and of Milan Design Week, so humans return definitively to the center of creation. What is your opinion on this topic?
I believe that design should always begin and end with people. At Gigi Studios, we design for real individuals — not trends. We think of eyewear as a tool for expression, for confidence, for identity. In an age of rapid change and digital acceleration, refocusing on humans is a call to go back to what matters most: empathy, intention, and emotional connection. This human- centered approach is what guides our creative process, from concept to craftsmanship, and will continue to define the way we build our future.

Originally published on Eyebook 34 (April 2025)

Facebook Twitter