How can high-tech solutions help to make a better 'tomorrow'?
Vava designs for a conscious future, for a world of high-tech solutions that leverages all the possibilities of technology to make zero waste and eco design possible a post-industrial world of techno-craftsmanship. This is why we pride ourselves on avoiding mass production, which means that we have an eco-friendly fabrication using high quality, sustainable materials.

What are the features of the new collection and what is its inspiration?
I like consistency and particularly enjoy works that are representative of something bigger. The source of inspiration is always the same, people's space-age imagery and science fiction, but going deeper and digging into it season after season. I have been reading a lot about art and design and listening to music. This has had a great impact on my creativity and on my work on the new collection. However, don't expect new features or new sources of inspiration, but rather, something that evolves. This is why I choose to not follow fashion trends.

Achievements and things you are still striving for?
We are working hard to play our part in the global transition and create a more sustainable product, all whilst being a business that truly lives by its values. As our label matures, we promise to increase the transparency of our supply chain. It is vital that independent labels lead the way and implement advanced sustainability programs. Of course, we recognize that sustainability is a complex matter and we cannot pursue it in a frivolous, half-hearted way. Vava is always open to joining forces with other independent brands because we are stronger together, and climate change is, after all, a global problem which needs a global solution.

What feeling do people get from wearing Vava frames?
People want Vava to participate in their transformation. Before Vava they feel safe in their look, but after wearing Vava they achieve a new status, with a look that is both updated and contemporary. The new status also includes an art-related sensibility, both intellectual and conscientious, that invites the wearer to join a forward-thinking social movement: "I feel special and unique'.

How does the world look through a pair of Vava frames?
In an environment of high-speed culture, turbo-capitalism, media overload, consumpton ecstasy and speed-blindness, our eyewear embodies deceleration, purism and metaphysics. The maximum protection conferred by glass lenses against a hostile environment (pollution, dust, UV, etc.) is not merely physical but also spiritual, allowing a certain dose of asceticism and renunciation.