What were the origins of the brand?
The VYCOZ story began in 2013 in a cramped 15 square meter office. Along with a business partner, I set out with a singular, perhaps audacious, goal: to launch a screwless, functional eyewear brand. The early days were defined by resistance. Because our design identity was so disruptive, the market didn't know where to place us. Ten months in, I found myself steering the ship alone. In 2015 our collection finally resonated with the market. What started as a rejected concept in a tiny office has since scaled into a global brand, now exported by exclusive distributors across 21 countries, with particularly robust momentum in Germany, Turkey, and the Asia-Pacific regions, thanks to the depth of our partnerships.

Can you tell us in which aspects your identity is authentically Korean?
Our identity transcends the 'made in Korea' label. It is rooted in a specific philosophy of evolution. Korea has transformed at a staggering pace, reaching a point where the domestic consumer demands a level of quality and granular detail that rivals the most prestigious European houses. Today’s Korean consumer is exceptionally discerning; they don't just buy a product, they audit its design integrity. In this environment, we believe the true 'Korean quality' is the ability to maintain a steadfast brand identity while possessing the agility to pivot alongside shifting global standards. VYCOZ is a product of this sharp, fast-moving ecosystem. We don’t just react to change; we mirror the high-end expectations of our home market and project them onto the global stage.

Which product features are you investing in most?
At this stage of our evolution, our focus has sharpened: we are obsessed with the precision of our product quality and the stability of the systems that deliver it. Since 2025, we have committed significant capital and energy into our infrastructure. By the close of 2026 we will be capable of delivering 300 unique SKUs within
two weeks. We define this operational excellence through our '3 Comfort' system. First, we ensure the wearer experiences unparalleled physical ease. Second, we provide 'operational comfort' to our partners, guaranteeing a 48-hour response time for global service requests. Finally, we offer 'logistical comfort' through a rapid, reliable delivery cycle. For us, true comfort isn't just felt on the face, it’s felt across the entire partnership, from the first order to the final fit. This level of responsiveness is only possible because of our 'All-in-one house' ecosystem. By integrating design, production, and service into a singular, seamless flow, we eliminate the friction typically found in global distribution.