A trip to the origins
Words Alessandra Albarello
Journey to the origins of creativity, to discover the geographical and emotional roots that inspire some of the most visionary brands. From Brazil to Italy, from France to Japan, via Belgium...
There's a magic word in our vocabulary. And it's legacy. Its magic is in the evocation of places, simulacra, landscapes that, starting from a precise identity, recognisable and constant over time, come together in a collective imagination. We want to start right here, from a unique landscape in the heart of Brazil, where there is no sea but only the boundless horizons of Cerrado, the Brazilian Savannah, a naturalistic oasis of extraordinary beauty and biodiversity. Where the gaze, the mind and the breath return free.
And it is here, in the state of Goiás, that Lapima, a Brazilian brand of glasses admired throughout the world, has sought its roots, drawing inspiration from nature. From flora and fauna, rivers, colours and textures... From changing and varied territories and skies. But also from sensations and emotions. The Juma style, for example (in the opening photo), with its organic design recalls the fluidity of the water, taking up the sinuous and generous lines of the loops of the Araguaia river that crosses the Brazilian states of Goiás, Mato Grosso, Tocantins and Para. Available both in the sunglasses and optical versions, it is also available in the unusual Capim colour, reminiscent of "Dulce de leche" caramelised milk, a typical delicacy of these areas.
Wear your origins then, with a colour, a shape, a flavour, a texture, a journey, a special place... Like the one chosen for its eyewear debut by the Italian fashion brand Vicario Cinque who, in collaboration with Jacques Durand, created a unique model characterised by a front on which the silhouette of Villa Piovene is laser engraved, located on the hills above Vicenza. The ancient Venetian residence, the current headquarters of the company that has also provided for its restoration, therefore becomes the protagonist of both eyeglasses and acetate sunglasses with a very precise identity and a decidedly architectural visual impact.
Kartell Eyewear, Design Collection, mod. Segmenti by Ferruccio Laviani
Factory900, mod. FA-440
Factory900, mod. RF-140
Brera Eyewear in collaboration with Alex Mocika
Vicario Cinque Eyewear in collaboration with Jacques Durand
Lucas de Staël, mod. Minotaure Easy Sacha
Hoet, mod. Couture 07
It is instead a real tattoo of a dragon that winds along the frame of the Minotaure Easy Sacha glasses by Lucas DeStaël, made of genuine cow leather. An exclusive model with a strong and identifying sign, now iconic, the result of the collaboration of the French brand with the tattoo artist Easy Sacha. And still speaking in terms of identity, who better than Kartell to narrate, also interpreting it through a line of glasses, the world to which he has belonged for over 70 years, that is, that of design? From his privileged observatory of a passionate company that has been able to redeem plastic, making it not only valuable but also ironic and fun, giving it form, content and value, Kartell now offers his vision. The first Kartell Eyewear line includes the Main Collection and the Design Collection, the latter entrusted to the interpretation of designers Rodolfo Dordoni, Ferruccio Laviani, Piero Lissoni and Fabio Novembre. Their creative trait, wise and recognisable, therefore becomes a contemporary look as for 'Segmenti' by Ferruccio Laviani, which interprets the brand's identity codes in injected glasses that are very light and characterised by a special, soft touch finish.
And the collection developed by Alex Mocika, historical collaborator of Atelier Mendini, for Brera Eyewear, a company that makes use of the artistic direction of CTRLZAK Studio, is again an emanation from the world of design. Based on the original drawings of Alessandro Mendini, Alex Mocika used a single shape, the round one, for three models that, with few essential elements, can summarise the poetic and chromatic legacy of the architect. Legacy, is a starting point also for Factory900, a Japanese company whose origins date back to 1937. Such an ancient, solid and structured know-how that has allowed the brand to enter the future with bold and innovative experiments, such as the FA-440 acetate frame mount, or styles more discreet but still rich in edge and personality, such as the mod. RF-140. It is no coincidence that the company has received many awards over time both in the field of eyewear and design, from Silmo d'Or to the prestigious IF Design Award...
Hoet's identity is undoubtedly linked to 3D laser printing, a processing technique that for the Belgian brand achieves virtuosity and unimaginable results, free and sophisticated expressions that arise not only from research and experience, but also from a deep family culture in the eyewear sector. A passion passed on by Patrick Hoet, co-founder of the famous brand Theo, to his daughter Bieke... In addition, the strong link between the brand and its place of origin, Belgium, the cradle of avant-garde designers, has helped to stimulate the definition of an aesthetic direction that shuns stereotypes and codification. An example of this is the latest creation, Hoet Couture 07, in titanium. Isn't it extraordinary?
Mysterious and pragmatic
An enigmatic look is glimpsed through lenses in unusual colours such as red and yellow. Glasses that reflect a different point of view and immediately convey our personality. Strong and creative. But also optimistic...
Ancient gestures and slow rhythms
Unique glasses, custom-made, natural and precious materials. 'Savoir-faire' evokes ancient gestures and slow rhythms to achieve excellence. In search of an unusual, imperfect and lasting beauty