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Stories

Miga Studio


Alessandro Fedalto

Words Alessandra Albarello

08/05/2023

Pragmatism and Italian savoir-faire, Japanese nuances and materials. The CEO and co-founder of the brand tells us about the genesis of this encounter with the Orient, but also with the icons of architecture...

Your Italian cultural roots have always been intertwined with Japanese ones, ever since the choice of the evocative name, Miga Studio. How did this encounter come about?
In this long process of research and development of frames of all kinds that has lasted for at least 40 years, we then started with Miga Studio from Italy in 2017 with considerable stylistic, productive and qualitative satisfaction. We had 'fallen in love' with some predominantly Japanese solutions and materials and during the exploration of super-dried acetates and super-light titanium 'tiles', we created the two Taisho & Titan lines that represent the most sophisticated oriental expression of 'savoir-faire' in our sector.

The new collection, presented in Opti and Mido, tells of other nuances and inspirations that, from Japan, also extend to some icons of architecture. Can you tell us a bit about that?
Indeed. The multicultural and global design that is expressed through some of the biggest names in architecture has provided us with the inspiration for new product expressions where we have combined titanium with aluminium or created continuous and tactile sections with Japanese acetate. The creation of these obiects has exceeded our expectations of workability and formability of these particular and rare materials.

Different languages and scenarios, but always consistent with a very specific brand identity. What are the fundamental elements that characterise it, making your style recognisable and very cool?
In fact, I must admit, in the beginning the Miga Studio range was mainly research and experimentation. Later, however, time and perseverance have taught us to recognise the most iconic qualities that today represent the Miga Studio collection: volume and lightness. In fact, even the volume can - and must - be light and comfortable and translate into a perfect fit. Maybe I risk becoming too technical, a vice Thave had since my youth, but 75-day dried acetates lose water and the specific weight becomes very low. Bars, plates and titanium wires of 3, 6 and 12 mm become, after being sculpted with truly superlative machines, even lighter and more ergonomic.

Not only Japan but also Hong Kong and Korea, an increasingly emerging country in terms of fashion. What are the next steps of your 'journey'?
We are, first and foremost, consolidating Europe and the Middle East with bold and profitable trade choices. In Asia (HK, China, Macao and Taiwan) we have finalised a development plan with top-level partners and this will 'trigger' a response in all the other countries of Southeast Asia. In the United States, where last year we already started marketing both in the East and the West Coast, we were at Vision Expo in New York and, for the next edition, we have already booked our spaces in an exhibition part that represents the exclusivity and target of the brand to a greater degree.Brazil is also starting up, as always with the best partners for experience and concreteness.

How important are Italian research, curiosity, passion and savoir-faire in your work?
Crucial. Everything starts here. Needless to say, 'we are still lucky enough to have designed, created, developed and industrialised the most beautiful and famous glasses in the world.

What drives you to experiment continuously, also creating new synergies such as the 2022 collaboration with Hoet? And, in this regard, are you planning to launch other capsule collections?
The collaboration with Hoet was crazy. I had rarely seen and worked with such an advanced and ambitious research team in 'making' something unique, new and never seen before. The next stages are already scheduled and all that remains is to follow us to find out how much and what exactly we are developing to surprise the market, opticians, and consumers. And, of course, ourselves.

 

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