The new SS24 collection launched by Gigi Studios comprises lighter, hand-crafted models of reduced weight thanks to thinner acetates and carefully designed inner bezels, resulting in the statement of individuality and creative expression that is the brand’s signature.

The Breakfast SS24 campaign invites us to look at the daily unforeseen connections and to embrace the potential of the most ordinary circumstances. With this campaign, the brand from Barcelona captures the essence of chance in an apparently normal moment: a breakfast between strangers. Set in the idyllic Emporda?, six characters –Maja, Gabriel, Anna, Ives, Dorcas and Dante– meet at their hotel table, sharing the morning ritual of the first meal of the day. 

The optical and sun designs of the new Gigi Studios collections are a statement of individuality and creative expression. The handcrafted collection mixes fashion, a perfect fit and enhanced lightness. This weight reduction is achieved through thinner acetates and carefully designed inner bezels. The new natural Italian acetates and German stainless steel designs of the Vanguard collection show Gigi Studios’ standard of elegance and sophistication through contemporary shapes. The new acetate models feature the new brand logo, impeccably incorporated on the temples of selected optical and sun glasses, and new gradient-toned acetates.

The brand’s commitment to sustainability is shown by using black acetate of recycled origin in the Vanguard and Men collections. This material is produced by Mazzuchelli, the most prestigious acetate manufacturer in the industry. Gigi Studios will continue incorporating recycled and organic acetates that meet the brand’s aesthetics.

The brand is also extending its Men optical and sun collection of contemporary designs with superior calibres. The new acetate models’ shapes show a commitment to purity and character and are lighter thanks to the improvement of the inner bezels. The collection has six new optical models: three in acetate and three in stainless steel. The Edison design stands out, while Chopin and Marx are the two new acetate sun models, lighter than previous iterations but without sacrificing the collection’s characteristic design power. Madison, the third sun design in the new collection, is an aviator-style model with a double bridge.