Why did you choose the name Projekt Produkt for your brand? What is the story behind it?
Projekt Produkt is a German word that means Project Product. The brand came into the world in 2014, from the specific bond between the philosophy of optometrists and the sensibility of eyewear designers. A brand logo is the entire identity and provides value inside the brand as well. In this respect, the 'K' literally creates a feeling of modern, minimal and classy, which are core sources of the brand essence. We hope that those who first experience Projekt Produkt recognize our key elements of branding clearly through the brand name. The bond between design and function suggests very careful eyewear construction.

Why are human asymmetry and the 'Fitting triangle' so important for you?
Since no human face is perfectly symmetrical, to understand each unique human curvature is an indispensable prerequisite to creating a true eyewear piece, something that for a decade we have fully devoted ourselves to achieving. Thoughtfully devised, subtly curved, meticulously crafted sculptures of the distinctive temple, each driven by the close collaboration between our design visionaries and workshop artisans, are the answer we have found to almost every human contour of the face, presenting advances in optical engineering, reducing unpleasant tactile experiences without sacrificing the functionality and artistry within. Anatomically corrected. Basics substantialized. Fashion tailored. Through an in-depth study of weight distribution when worn, every single piece in our collections has its own golden ratio on three of each physical contact points with a face. This is called 'the fitting triangle', demonstrating a sophisticated balance between material selection, volume difference, adding ornaments. Each frame can be personalized with a customizable 'fitting triangle'.

'Sophisticated exclusivity' and 'altruistic simplicity' as well as poetry are part of your philosophy. What are their meanings with regard to the deepest essence of your brand identity?
To better understand our philosophy, I want you to allow me to personify Projekt Produkt. It's a man who looks cold but is warm-hearted and a woman who looks fancy but has a simple mind. It seems to express opposites but, feelings of essentialness, coldness, hardness and the center of gravity successfully coexist side by side with warmth, comfort and familiarity at all times.