What’s the perfect profile of your client?
A gentleman by nature, refined in every detail and audacious in spirit: Brett embodies a distinctive vision of modern elegance. The “Brettman” is a man of character. Independent, curious and confident, he appreciates beautifully made objects, distinctive design and understated elegance. He is not looking for a logo, rather for a frame with personality, precision and a story.

How do you balance performance and technology with style and comfort?
At Brett, design always starts with purpose. Design serves function and function reinforces character. Every line and detail must combine performance with elegance. We work with the finest materials, advanced constructions and precise ergonomics to create frames that are super light, durable and comfortable, without ever compromising on style. The best expression of this philosophy can be found in our temples. Exceptionally slim and distinctive in design, they provide flexibility and lasting comfort while offering a clear functional advantage: they allow Brett frames to be worn under a helmet. 

What are your best markets and in which countries are setting your sights on at the moment?
Today, Brett is a truly global brand, selling more than 100,000 pairs of frames every year. France is still our historic and leading market, but now it represents only 30% of our revenue. This demonstrates how successfully both our products and Brett universe resonate internationally. We are experiencing strong momentum across Germany, Austria, Netherlands, Belgium and several other European markets. Our priority now is to accelerate our development, particularly in the United States, Italy and selected strategic markets where demand for premium independent eyewear continues to grow. We believe in selective distribution and long-term partnerships. Brett is more than a collection of frames: its universe strongly resonates with both opticians and consumers. 

What are the novelties in the collections you have presented at Silmo?
At Silmo, we unveiled Spec.02, the evolution of the highly limited edition that was introduced last year. This new collection perfectly expresses Brett’s bold and distinctive character while showcasing our craftsmanship with full Japanese titanium constructions and sophisticated dual PVD finishes. Beyond the product itself, we also presented new tools designed to bring the Brett universe to life in stores and help our retail partners strengthen visibility, desirability and sell-through.

Originally published in Eyebook 38