With a name that refers metaphorically to the beginning of the day, a symbol of rebirth renewed every morning, the Italian brand Alba Optics reinterprets the concept of sports eyewear in an original fashion, placing it in a dynamic dimension constantly in progress. One where streetwear and sportwear merge, creating a common thread between outdoor adventure, fashion and handcrafted production. This is possible thanks to a design that brings back the iconic models of the past using the most modern technologies, giving life to a style that adapts to both athletic and urban life. Piergiorgio Catalano, cofounder of the brand together with Luca Gentile, tells us about the philosophy, attitude and special features of the brand.

Alba Optics is...?
New life. Bringing iconic shapes from the past into the future.

What about its unique style. How would you describe it?
We are incredibly nostalgic and romantic in how we approach what we do, taking joy in the simple things in life: family, nature, food and friends. While our core production is retro modern 80s and 90s-inspired sports sunglasses, in reality we are a single thread in a rich and colourful tapestry connecting people from different generations across different industries and walks of life.

What are the pillars on which the brand is based?
Simplicity and intent, from aesthetics in design through to production and collaborative projects.

How would you define the vision of the brand?
Our brand tagline "Alba Optics doesn't make you faster" represents a quality of life. This is best explained in two parts. Firstly, we want to produce iconic eyewear products that develop and utilise modern technologies dedicated to improving athletic performance in sporting disciplines at any level, that speak to the adventurous soul and the love of the outdoors. Secondly, we want to create a physical social network, a community of like-minded folk that nurtures the brave and the bold - those who push the boundaries and make the impossible, possible.